Tata buys Jaguar
March 27, 2008
What is the big deal? Looking at the companies product line, I find Tata a more interesting brand. Practical with style meets old money. Jaguar has been a tired line for years. Maybe Tata will bring some needed color.
Ford was certainly doing nothing interesting with these cars. East takes west! It is about time. I’m sure Indians have had enough of boring ol’ stiff upper lipped Range Rovers trashing their back country…
Stumble it!
Tags: , Branding, cars, color, Creativity, India, product design, tata, transportation
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March 30th, 2008 at 11:58 pm
I agree nothing like taking a Classic Brand like Jaguar + having it run into the ground by Ford Taurus - oh god*
June 29th, 2008 at 8:18 pm
TATA might have a strong Strategic plan to market Jaguar in East and West. Jaguar is a great car and I hope Jaguar has a gr8 Future with TATA.