Tata buys Jaguar

Date March 27, 2008

What is the big deal? Looking at the companies product line, I find Tata a more interesting brand. Practical with style meets old money. Jaguar has been a tired line for years. Maybe Tata will bring some needed color.

Ford was certainly doing nothing interesting with these cars. East takes west! It is about time. [...]

COLOR CHART : Reinventing Color 1950 to Today

Date March 25, 2008

MOMA is talking color. According to curator Ann Temkin, somewhere mid-century, artist began seeing color in a new way. With the advent of commercial paint in a myriad of standardized colors the artists pallet became available at the local hardware store. Pop art in a can. Pantone geek heaven.

Of course if you happen to [...]

Dispatches from ISPO - part 1: IDEAS

Date February 2, 2008

Every year I go to the ISPO, the largest sporting goods show in the world. ISPO is hosted at Messe Munchen. Being the location of the old airport, the fairgrounds are huge: 15 airplane hangers with 2 train stops. It even includes a pedestrian autobahn to get from one site to the other.

Wandering this [...]

Branding a product: how a 5-minute blurb turns into 3 days

Date November 27, 2007

Ok. As you’ve possibly already read, we have a new product out for the holidays called the Facemod Self-Centerpiece, which we developed to promote our new 3d-printing capabilities. As anyone who has ever written a resume knows, it’s 10 times more difficult to market your own stuff than someone else’s. And that is why it [...]